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Published on June 21st, 2015 | by Pete

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Manchester United Named the World’s Most Expensive Football Brand

While their on-field fortunes might have taken a dip, their off-pitch finances are looking very good at the moment. Manchester United, the 20-time English league Champions have recently been named as the world’s most expensive football brand.

Even though they have now gone two seasons without winning a trophy, since the retirement of legendary manager Sir Alex Ferguson, the Old Trafford club have moved up the football rich list with an estimated value of $1.206 billion.

This figure is actually down by $98 million since the Scot’s retirement in 2013 but would still have any accountants in Manchester desperate for the phone to ring asking for them to take a look at their books!

The “brand” is defined as being the trademark and all associated intellectual property, which includes things like the stadium, training ground and the value of their most-prized possessions, the players.

United moved up the list this year, overtaking the German giants Bayern Munich who were Champions League winners in 2014 and retained their league title with ease in the most recent campaign. The Munich-based club, who moved into their new Allianz Arena stadium under a decade ago, are valued at $933 million, ahead of the Spanish giants, Real Madrid, valued at $873 million.

The top three, (with the addition of Barcelona), it could be argued, are the biggest clubs in Europe – if not the world – in terms of their on-field success and global fanbase, despite the competition for trophies and supremacy at a domestic level.

For instance, United finished seventh in the league in 2013/14, and fourth in 2014/15 and it could be said that neighbours Manchester City are more likely to win titles with their infinite funds and star-studded line-up. Similarly, while Barcelona won all three major trophies in Spain this year despite the previous season’s Champions League final being contested between their rivals Real Madrid and their own cross-city rivals, Atletico.

In fact, Barcelona find themselves in sixth place in the most valuable football brand rankings, despite their decade of success. Ahead of them are Manchester City, valued at $800 million, and new Premier League champions Chelsea, who have an estimated value of $795 million.

The remainder of the top is made up of Arsenal ($703 million), Liverpool ($577 million), Paris St-Germain ($541 million) – who moved into the top ten having previously been ranked down at 24th before their recent investment, and Tottenham Hotspur ($360 million).

 

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