Published on November 13th, 2012 | by Pete0
Should we always have to pay full price for tickets?
We’ve all read the headlines about rising ticket prices across the entertainment spectrum in recent weeks. A BBC study published in October revealed that the cheapest adult football ticket across England’s professional leagues has soared by 11.7%, five times the rate of inflation. Meanwhile, fans buying Rolling Stones tickets for their 50th anniversary shows at the O2 Arena next month will have stumped up anything between £106 and £406, assuming they paid face value. Set this against the backdrop of purse string-tightening across recession-hit Britain and you’d be forgiven for thinking this isn’t an area where anyone can save money. However, where there’s a will there’s a way and big savings are actually available from a previously unlikely source – the secondary ticketing market.
Although these types of businesses often attract negative media attention when popular tickets are sold at inflated costs, increasingly ticket prices on these sites are heading in the other direction and lowering the cost of entertainment for fans. On sites such as StubHub, it’s the seller who sets the prices, not the marketplace. Therefore, an element of competition is coming into play more and more, especially for events where there are multiple tickets listed for the same event. Imagine you’re planning to go to a hot concert or have bought 6 Nations tickets, but then find you’re unable to make the date. Heading onto a secondary ticket site and listing your inventory is a smart move. However, attempt to sell your ticket at an inflated price and you can risk ending up with little interest, no sale and ultimately a wasted ticket. Which now, more than ever, is a situation no one wants to find themselves in.
Instead, many are finding that staying near or below the face value when setting the price for their ticket is by far the best option, offering value for the buyer and a more likely sale for the seller. Where in the past sellers will have largely been faced with the choice of dealing with unscrupulous touts outside venues or writing off the cost of the ticket, these days a transaction with another fan can be arranged safely and securely with another fan on a ticket marketplace. And, make no mistake, it’s revolutionising the gig-going experience for scores of fans. No hassle, no fuss and no arguments with aggressive men with hardened faces outside venues – what could be simpler?
This is a sponsored post, and was provided by StubHub.co.uk