Published on May 4th, 2011 | by Pete0
Using Willpower in the Face of Temptation
Every now and again, there will be a flurry of leaflets shoved through my letterbox, from supermarkets. These often contain some really good offers, such as 2 for the price of 1, or sometimes even buy 1 get 2 free. These are excellent offers, but the supermarkets are banking on snaring us into their trap. It’s something I’m sure we’ve all been guilty of in the past, writing a shopping list with the best of intentions, but not actually sticking to it when we get to the shop. We see things we are sure we need, or other things which we are sure are excellent bargains, which all add up to us having less money, and them having more.
When these leaflets arrive on my mat, I consider them a challenge. I imagine them sneering at me, inwardly laughing about how they are going to fool me into parting with unnecessary cash at their shop. I’m sure I once heard one whisper: ‘come into my parlour said the spider to the fly’. Okay, that might be an exaggeration, but you get the picture. The deals included in these leaflets are often very good, and well worth it; providing you do not fall into the predictable trap of making unnecessary or impulsive purchases .
I cannot tell you how much pleasure I get out of choosing the offers I am going to take advantage of, and then going to the shop and buying only those items. That feels like a genuine bargain, and also leaves me feeling smug and proud about the level of willpower I’ve been able to use. Let me know how you get on beating the supermarket…